Advertising
Advertising is the use of creativity to influence people, usually to buy goods and services or change behaviour.
The advertising sector is fast-paced and competitive. Increasingly campaigns are carried across different media, such as print, billboard, radio, television and digital communication.
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What's the value of psychometric assessments in the creative industries? what do they tell other... -
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The government produced a strategy paper for the creative industries – Creative Britain: new talent...
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Job profile: advertising account planner
Account planners set the communication strategy for advertising campaigns. They establish the goals and objectives, target audience, message and tone in which the campaign should be delivered. -
Job profile: management and admin
Advertising agencies need managers and administration staff to carry out a range of tasks that support the agency to run and to get paid by clients. -
Job profile: production and traffic
Production and traffic staff are responsible for turning the ideas of creatives into reality. -
Job profile: animator
Animators produce images that appear to come to life on screen.
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